Projecting your career as a well known game developer.

Hopefully everyone of you must have heard about some of the big game titles like PUBG or
Angry Birds or Candy Crush for sure.

Have you ever wondered how these game studios are able to create such wonderful games 
which people like and play to an extent that in some countries it has been treated as an emergency. 

The answer to that is Game Engines. In the course of evolution of game engines the rendering
and development time frame for a game is considerably decreased which allows developers to create
such awesome games in a very low time frame.

In a decade, things have changed with new game engines and the time has reduced from
10 months to 3 months for any game. It’s a significant fact, Isn’t it? 

As per the recent market research by Kawoo, it has been mentioned that Gaming industry is the
second largest industry in the world with an overall turnover of $18 Billion in 2019.

It is expected to grow to $24 Billion by 2021. It makes it the most secure industry to build your career into. 

In this post, we have tried to highlight 5 benefits of choosing your career as a Game Developer. 

Creativity

Creating a game is like designing a whole new world. It’s like putting life in elements and design
a universe yourself.

You have option to set rules or break them, you have got options to make it like heaven or hell.
So if you have a lot of ideas in your mind, it is the career you must pursue.

If you feel like if you were God and you would have created the world it would be perfect, then it
is the right career choice for you. 

Skills

Game design/development basically works on basic laws of physics. So, you need to be really
precise when you want to develop a game which is based on basic physics properties.

So it gives you ample chance to develop your skills as a programmer and as defining the
properties within the game. 

Game development generally works on C# and Python, and these two programming languages
are in the market from past 15+ years and are significantly used to web, desktop and
game development.

So developing your skills in these languages gives you the opportunity that you can fit under
any role. 

Financial security

As it is one of the emerging industries in the world, with the highest sales, so it shows that the
paid packages in this industry will be high too.

Based on the recent figures, the average salary of the low experienced developer ranges
between $800 – $1000 per month which scales for experienced developers upto $12000 per month.

Isn’t it huge? Along with that the Game Studios which are working in Game development are
really stable and generating huge revenues. You must have heard of the big players like Activision,
EA Games, Ubisoft, Tencent and many more.

They have huge team and multiple offices to ensure they cover every single idea and talent
which can later be used to generate profit. Employee retention in such firms is around 67%, which
makes it the most stable industry to work in. 

Career Stability

If you have got creativity and you have got some skills in giving shape to the idea, then you will
never need to search for a new job.

Whenever there is a recession in the market, downloads and purchase of entertainment stuff like
Games has hiked by 15%.

So, the funny fact here is, when everything is going down, this industry will still be moving
towards top, so there is nothing you should be worried about.

There are some new game studios launched with a new vision to create a more functional and
presentable game like Techy Mau Game Studios, Kwaee Studios and more.

They do work on their own games and also provide services to other game developers in
publishing and making their game success, so if you have some games ready you can reach
them out. 

Other options

It’s not necessary that you need to be a developer to contribute in this industry. There are several
other options you can pursue to be a part of some great game development company.

First of all, you can learn to design 3D models, rig and animate them, as mostly new games are
3D and require such stuff.

Also at the very same time, you can learn to define the world in which the game has to be played,
so if you are creative you can actually make a beautiful world. 

2D games/Casual Games are also in the market for long so if you know how to make things look
pretty you can contribute as a 2D designer, and all you need to know is Photoshop. 

Lastly, you can also go for VFX artist. These are the people who bring in the real charm. Every
scene you see or every animated video you see has VFX added into it and it makes things look
more presentable. 

We don’t recommend that you change your existing career path based on the information given
in this article, but we suggest that if you are planning your next career move, we think that
this article is going to give you a basic guideline.

Everyone in every age group, likes to play games. Some like Casual Games, while some like to jump directly in action in FPS games.

Some like to play strategy games and so on. We hope that you research on this matter before
making a decision, but all the statistics mentioned in this article are correct. 

We hope you like the information shared above. If you have any comments or queries feel
free to post it. 

Latest Updates in Digital Marketing

The word “ Digital Marketing ” needs no introduction. This word is strong enough to define its popularity and the potential it is having.

Digital Marketing has the potential to capture the market in the least amount of period time. Digital Marketing is the word that is very easy to use but it took good knowledge to explain it.

At Initial time nobody was so known to it due to less awareness and proper functionality and if we go back and check the history of Digital Marketing growth then it is just unimaginable.

Digital Marketing helped so many individuals to build their online business, and make everyone focus on Smart work, not on Hard work.

“Every new thing brings disadvantages along”

First of all, a big thanks to Larry Page, who invented Google and its Algorithm, by which we can market our business digitally more precisely.

After the invention of Google’s first algorithm, Digital Marketing was very helpful and very easy to task to do, but due to some hackers and unethical users, it started bringing problems. And the result continuously changes in the Google Algorithm.

In this article, you will learn about the updates in Digital Marketing and along with that, you will come to know about the Pros and Cons of it.

What is Digital Marketing?

This part is for those who are not even known to this word. By keeping it short and Simple, Digital Marketing is the way to promote your online business or website by the means of the Internet and social media.

You all must have heard about the Door to Door Sales in the past, so it’s just an upgraded version of doing the same task. If you want to buy something just Google It and get your product to deliver at your home with just a few clicks.

There are 4 types to perform Digital Marketing:

• Search Engine Optimization: Which Brings the product’s website on the top.

• Social Media Marketing: The reason you can see Ads on different social media platforms.

• Search Engine Marketing: A procedure of increasing the visibility of websites on search engine result page by Paid Campaigns.

• Pay Per Click: A way to increase the number of users on your website.

These are the brief introduction of Digital Marketing and its types. Now it’s time to get back to our main topic.

Updates in Digital Marketing

“Change Is the Principle of Nature”

A well-known truth, and somewhere we have adopted the changes in our life, so how could digital marketing and Google leg behind. So does the google changes its algorithm likewise it brings the changes in digital marketing.

The updates list for 2019 is given below

Artificial Intelligence

There is no doubt that AI is the future of technology and it is the only thing that will take everything on another level.

From the initial part it was mainly used for the development of Robots but now a day it is being used in Mobile Application and Digital Marketing too. In Digital Marketing, you can deploy AI for Content Marketing, and reduction of errors.

BERT

It is Bidirectional Encoder Representations from Transformers. It one of the recent updates available in the Google Algorithm, this is relevant to Natural Language Processing. This algorithm will understand the sentence in a better way with all the nuances.

ChatBots

By chatbots you can increase the number of customers for your product. It is just like a person who is 27*7 available for the help on your website. The chatbots are helpful for providing virtual assistance to the user. Which can help in:

• Qualifying the leads.

• Assistance in the Shopping.

• Guidance to new users.

• Helps in answering the basic queries from the user.

Chatbots lesser the human work and the Computer are doing the work on behalf.

Digital Display Ads

Display of the online ads and maintenance of it requires a person to be there full-time, but neither a company has neither time nor the money to spend on it.

So the solution is Programming Advertising. This is a process which includes AI in this and it’s working is based on targeting algorithm which Buys and Place the Ads. By this, we can purchase ads by some automated channels made for Displaying.

Voice Search

Now a day, everyone wants to type less and get exactly what they want and that’s the reason behind the popularity of Voice-Based searches.

There are many tools available in the market which work on the same process for example: Alexa, Apple Homepad, Siri, Google Home, and Cortona.

These are the speakers who answer all the questions asked by the user and provide them the best search answers. So the optimizer need to make sure about using the right and Long-tail keywords.

AR and VR

Augmented and Virtual reality is the thing that you have used for playing games and watching stories. But as per the updates in digital marketing and technology, you can find it in digital marketing as well. It works for the display of the Ads.

The very famous brand Michael Kors Is the best example of it. They give an option to the user to try their sunglasses and purchase that just by an Ad. It is the best way for Brand Promotion.

That time is not so far when AI and AR/VR captures the whole market.

These are the latest updates and Techniques used in digital marketing. Its techniques updates day by day and there is no way to cover it on a short article.

As per the research, Google made around 8 to 9 changes per day and the digital marketing techniques changes together.

The updates like AR/VR and the involvement of Artificial Intelligence and Machine learning have made online marketing much easier than before and there are no doubts they will try to make it simplest.

I hope for the best and keep checking on what’s new now Google and Digital Marketing has to bring on.

About Carina Softlabs :

Carina Softlabs is leading company that Offer Game Development and IT services in all over the world.

How AI can help in Improving Web Development?

This is the time to give life to your imaginations and be in that world with all the stuff you want. In earlier days it was a dream of everyone Children has a fantasy to be with robots, play with them, to have a Robot or toy who can do their Homework and all but the leverage in the technology has brought that dream into reality. Here in this article, you will learn how you can merge up Artificial Intelligence and Web Development together.

AI has made the technology easier task to do, and that time is not so far when every task which can be done by the human body, will be done by ROBOTS/MACHINES. The best example of it is the Chatbots, which are being used as Customer Support.

As the advancement in technology has no limits so does we can see the advancement in Artificial Intelligence I. But there is a question can usage of Artificial Intelligence lesser the involvement of Web-Developer. And the answer is “YES”. The latest algorithm involved in AI made that possible.

There are several designing and developing tools for Web Development which are making the task less complicated and easy to reuse. So there is a big risk that some automated tools can replace our developer.

Here are some facts Why we should use AI in web development

Several website developers and which require more practice and knowledge of coding languages, the basic steps right now we are following is drawing the images on papers and then transferring it to HTML and CSS. But there are some features available in Artificial Intelligence by which you can just upload that to the AI Routine and the prototype of the website will be automatically generated. This is less time consuming and the best methods to keep your client happy.

Alike this there are several methods and reasons to include AI in your web-development department to enhance productivity and efficiency.

AI Improves Search Results

“Improving Search results will improve the user base.”

The user nowadays is more likely to search for a product on Amazon instead of search it manually, because they believe that it will provide the best and suitable results. Because of this Many E-commerce websites, the owner is looking out for the involvement of AI to get their customers and visitors what they want. The latest advancement like Voice search, Live chat functionality makes us believe in Online shopping.

Coding becomes easy

While it comes to development around 80% of candidate doesn’t want to be a coder even the developer got frustrated because of some minute errors. AI made this easy by implementing new algorithms who can perform functionality like Addition, Subtraction, Updates in Database. Along with that, it can also solve a problem that arises at the run-time. They have the Self- Modifying capabilities. AI can provide the codes of some tasks developed from scratch.

Artificial Intelligence in SEO

When it comes to Web Development the first thing hits our mind is SEO Part. The SEO part needs some experts to work with and it requires the access of some tools which are mainly used for maintaining the Database and analysis of websites, but with AI we can have a lot of data and other related data. You can also have the free analysis of the website and it also mentions the point of concerns on the websites, on which the user needs to work. It also helps in targeting the right audiences.

Automated tools for Requirement Gathering

Requirement Gathering and analysis is the boring task and the toughest task to do. This part is using AI-Powered chatbots. There are several data extraction tools available by which you can get the requirements and it will help the developer to prepare the strategy and make a better plan for that.

Usage of Artificial Intelligence in Marketing

Isn’t it a dream come true situation as someone provides you the proper timing, products, and audience to target for product selling. If you are one of those dreamers, then this is just the right time to work with artificial intelligence. So many companies are using this for the betterment of their marketing department and this really helped them a lot. This requires the knowledge of Machine learning and the details about the objects, properties, and categories.

Helps in User Experience

This part would be very helpful to E-commerce website owner and that will help them to provide the exact same experience of the shopping in the store while shopping online. With the help of this the user can select the product, can see the 350 views. This requires expertise in AI and AR.

So there are the points for using the AI in your Web-Development and Enhance the user base and traffic on your website. Using AI, you all can really earn a huge amount of money and they will be able to set a benchmark to others.

“Exceptions are always there”

Enlargement in the technology stack and day by day enhancement in it made this world a very interesting and short place to live. AI helps in so many manners but every good thing comes with some bad exceptions, so does AI became the reason for people to leave their jobs. But yes it is opening the other gates also.

In the future, the person with good skillset and well trained in AI will have more opportunities and scope of work. In the coming days, the AI will definitely replace the Human. What are your thoughts please share.

Awaiting your thoughts.

About Carina Softlabs:

Carina Softlabs is a well-known online platform for IT services like digital marketing and game development.